Discovering Your Creative Voice with Angela in the Fields
Going Beyond Typical Places
Angela Lukanovich, also known as Angela in the Fields, is a dynamic creative with a passion for patterns. With a background in clothing and textiles, Angela delved into the world of digital design assets in 2014, captivated by Creative Marketβs possibilities. Despite facing initial challenges, Angelaβs shop finally opened in 2019, and since then, she has crafted over 100 products, with a keen focus on graphics and retro-inspired themes.
What Defines Angela in the Fields?
Angelaβs brand is a celebration of retro aesthetics, where she revitalizes vintage illustrations into modern, usable designs. Starting with patterns, Angela adds illustrations and templates, infusing her creations with a unique nostalgic charm.
Is Designing Your Main Focus?
Indeed, it is. Angela dedicates herself solely to digital products and occasional special projects. Her journey often starts on Creative Market, acting as a springboard for broader enterprise clientele and collaborations with tech giants.
How Has Selling Digital Assets Impacted Your Life?
Selling digital assets has granted Angela unparalleled freedom. Working from home with her two feline companions, she thrives in a space where creativity knows no bounds. Unlike traditional client work, selling digital assets offers her the flexibility to evolve creatively without being tethered to a specific location or schedule.
What Sets You Apart in This Journey?
Consistency and a penchant for crafting unique, high-quality products have been Angelaβs pillars of success. She creates, evaluates, and iterates her products, allowing her brand to grow steadily over time.
What Challenges Have You Faced Along the Way?
Explaining her unconventional career path to others, including her parents, has been a persistent challenge. However, Angelaβs perseverance and belief in her craft have kept her on track, propelling her towards success.
How Have You Adapted to the Current World Situation?
The rise of the Great Resignation has opened new avenues for designers like Angela, as businesses and entrepreneurs seek design resources for their ventures. This trend has significantly boosted demand for her products.
What Inspires Your Creative Journey?
Living in London, Angela finds inspiration in the cityβs vibrant museum scene. Regular visits to exhibitions fuel her creativity, often allowing her to spot emerging trends before they hit the mainstream.
What Trends Are You Currently Observing?
Angela notes two emerging trends: a dystopian, horror-inspired aesthetic and a resurgence of opulence influenced by exhibitions like the FabergΓ© Egg display. These trends hint at a fascinating shift in design preferences.
Whatβs Your Marketing Strategy?
Angelaβs marketing approach revolves around consistent product releases. By regularly updating her shop and engaging with her audience on Instagram, she ensures her products are visible to potential customers.
What Trends Are You Ready to Bid Farewell?
Angela is eager to see the end of certain overused design elements, such as faceless prints and earthy, organic motifs. She eagerly anticipates the dominance of the refreshing NFT aesthetic in the design landscape.
Do You Enjoy Seeing What Customers Create with Your Products?
Absolutely! Angela delights in seeing customersβ innovative use of her designs, such as turning them into nail stickers. These creations showcase the versatility and appeal of her products in unexpected ways.
What Tools Are Essential to Your Design Process?
Starting with manual cutting and moving to digital tools like Adobe Photoshop and Procreate, Angela combines traditional and digital techniques to create her stunning designs.
Why βAngela in the Fieldsβ?
Inspired by The Beatlesβ song βLucy in the Sky with Diamondsβ and her residence in Highbury Fields, Angelaβs shop name embodies a blend of musical nostalgia and personal geography, creating a unique and memorable brand identity.
βAngela in the Fieldsβ is a creative endeavor that blends nostalgia with innovation, offering a unique range of digital design assets inspired by retro themes. Angelaβs meticulous approach involves restoring vintage patterns and adding modern elements, creating a distinct aesthetic that resonates with a wide audience
FAQs
1. How did Angela transition from printed textiles to selling digital design assets?
Angelaβs transition from printed textiles to digital design assets began in 2014 when she discovered Creative Market. Fascinated by the platformβs potential, she started creating digital products, eventually opening her shop in 2019 after several attempts.
2. What inspires Angelaβs retro-inspired themes?
Angelaβs retro-inspired themes are inspired by her love for vintage aesthetics. She starts with patterns and adds illustrations and templates, infusing them with a nostalgic charm that sets her designs apart.
3. How does Angela market her products?
Angelaβs marketing strategy revolves around consistency and engagement. She regularly updates her shop with new products and maintains an active presence on Instagram, where she connects with her audience and showcases her designs.
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Authored by: [Niamh]
This collaborative research-driven exploration required [1] day of dedication and [2 to 3] hours of meticulous crafting.
Connect with me on Twitter: [@niamh_dcreator]
Thank you for your interest.
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